NØRTHGATE APARTMENTS, Brand Identity

Northgate Apartments is a new modern living option in Owatonna, MN. With the sister property of The Gateway appealing to more financially mature individuals, Northgate's goal was to expand the company's overall reach to include any and all renters—especially young, professional millennials. The clean and modern brand appeals to this demographic and connects with them as a cool place they want to live in and be associated with.