LØNE STAR MEATS, Rebrand
Lone Star Meats, formerly Lone Star Foodservice, came to us for help with their brand. They needed to better position themselves as a meticulous and responsive source of quality meat for chefs, as opposed to blending in with the mass produced food service providers of the world. Besides the name change recommendation, we helped with an entire new brand rollout. This included a new set of logos, an entire ID package, a fully responsive website, branding guidelines, print ads, truck wraps, social media campaigns, and a set of fun swag (bandanas, trucker hats, etc.).